Pinterest seeks engagement. It’s designed in such a way that every ‘pin’ ( the word for an item on the website) can be added to a classification. The ease of ‘repinning’ and organizing the ‘pin’ in three simple steps is a key factor in keeping viewers on the site. True to it’s form, users who login to Pinterest are known to spend hours on it!
I succumbed to the gorgeousness of Pinterest and realized that it's such a fun platform that it must be written about. It was extremely difficult to write an article on Pinterest, primarily because it is a distracting place to be. But then, the kind of work some brands are doing with Pinterest is brilliant. Look at the way TIME has leveraged the visual nature of the medium!
I wish some Indian brand takes it up and does not focus on the audience, but the beauty of the medium for a change.