When I installed Evernote's Clearly extension for my Chrome browser, I whooped with joy (if you haven't done it yet, please go ahead and install it)
It just made me wonder about simplicity in design and minimalism in general. I recently got done with John Maeda's book 'Laws of Simplicity' where he talks about his ten laws for great design. From what I absorbed, I understood that reduction, classification and simplicity is more beautiful than clutter. Somewhere we already know this, but don't have the 'time'/'energy'/'motivation' to bring about change in our lives.
Then, like an 'aha' moment, I thought that somewhere in the future there could be a market for a world without ads. Just like we head to a spa to de-stress ourselves, we would probably pay for an ad-free life. It's a no-brainer really that for a specific target group advertising holds no trigger for conversion.
What if we could live in a world where at the touch of a button we could have a 'clearly' vision?
Would you pay for such a life? Would it reduce the number of conversations we have?