Monday, December 05, 2011

A world without Ads

When I installed Evernote's Clearly extension for my Chrome browser, I whooped with joy (if you haven't done it yet, please go ahead and install it)

It just made me wonder about simplicity in design and minimalism in general. I recently got done with John Maeda's book 'Laws of Simplicity' where he talks about his ten laws for great design. From what I absorbed, I understood that reduction, classification and simplicity is more beautiful than clutter. Somewhere we already know this, but don't have the 'time'/'energy'/'motivation' to bring about change in our lives.

Then, like an 'aha' moment, I thought that somewhere in the future there could be a market for a world without ads. Just like we head to a spa to de-stress ourselves, we would probably pay for an ad-free life. It's a no-brainer really that for a specific target group advertising holds no trigger for conversion.

What if we could live in a world where at the touch of a button we could have a 'clearly' vision?

Would you pay for such a life? Would it reduce the number of conversations we have?


raghu said...

adblock works very well for the virtual world!

and new blogger view is just so minimalistic it suits the post!

Rehab said...

Thank you so much Raghu.

Do keep commenting!

Nithya Ravi said...

Good thought but I think ads can be informative too! Yes there are times I dont like ads, especially in the middle of an interesting movie (I looooooove HD channels these days for that reason). But I also think ads can serve to keep me informed about what is "OUT THERE". The things is, we, marketers & communicators, have to stop thinking about the act of advertising as creating a 30 sec TV commercial or a half page print ad. We have to start thinking about it as the various ways in which we can give relevant information to people who might be interested in our products/services.

Social media has begun to do this at some level but I think there are still a lot of boxes to break in how producers (of goods & services) talk to consumers.

andieclark said...

I agree that simplicity in design on ads is the key to making it successful just like what the advertising agency in New York does. They make it straight to the point and they use simple but strong words to sell a product or service.