I adore Tumblr!
If its possible, I could stand on the tallest building and scream out my love for those guys!
1. Its easy-peasy. Anybody with an Internet connection can setup a blog
2. So many amazing themes!
3. Every click makes me go : "why didn't I think of that!"/ "I was living without this feature?"
Even though they faced considerable flak for their redesign, the ease of posting and reblogging makes it a darling for content creators.
How ironic that I say this on a Blogger hosted blog!