Of course such malls make for good photographs, but they also make for good pleasing eye feast.
Unfortunately the malls in India dont deliver the goods when it comes to aesthetics. This is really sad because the world over innovation in something as small as coasters to roadways is commonplace.
Malls across Mumbai, cater to the space factor alone and not the design factor. So the Mega Mall in Mumbai may have a fancy ceiling, but its just one huge building with escalators on each floor. Inorbit Mall may have tried to do a core elevator and escalator space, with wing designs on each floor. But it doesnt have any design appeal again. Even if we decide to look the other way in terms of architectural appeal, surely technological innovation should be top priority. How any malls have solar power capability?
It reminds me of the time when MacDonalds and Pizza Hut first opened in Mumbai. It turned out to be a Keeping up with the Joneses outlet for many years. It was funny to see such a huge turnout for food that doesnt require creativity to get such attention! And funnily some of the pizza variations like stuffed crust came to India only last year, whereas they are present internationally for a very long time now! Try asking for extra jalapenos in a plate at a Pizza Hut and chances are they will charge you or deny the request--something that all international outlets fulfil!
The other day, I was shocked to see that the varieties of coffee on offer at Costa Coffee,Mumbai left us with no option but to choose the obvious choices.
It may also be that as Indians, we care less about innovation and more about making ends meet. Design is looked at, appreciated and forgotten! In this way we have been dumped with some of the more lesser known and cheaper choices, because we dont complain. In so many years, how many different variations of the vada pav have we developed? And if we havent, why is the lack of a new form of vada pav not irking us?
But that aspect is not so prevalent in areas of technology where people are more loyal than anywhere else--which is what confuses me!
My friend S wrote a wonderful post about hotdogs in New York(the talented writer she is, she deleted her blog ages ago. So there is no reference link) that explains the design dilemma. She referred to street hotdogs and the many different varieties available at any stall in NY. It was less about ingredients and their absence or presence and more about customisation.
For a country with some of the best architectural wonders, its funny how little emphasis we place on design and its resultant efficiency.
Which is why the multiplex experience is incomplete if it manages to satiate the recreational needs without spurring the creativity in us.